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Rolex Date — $4,347 – $6,583

Collectors come to the Date for restraint and vintage proportions. The 34mm case carries the mainstream references, while ladies' variants like ref. 6917 sit at 26mm. Metal sets the price fast: steel at the low end, two-tone Rolesor a step up, solid yellow gold near the top. Sigma and tropical dials pull specialist premiums. Original, undamaged dials and matching bracelets are what move at fair trade numbers.

Metals Steel and Yellow Gold Sizes 26mm, 34mm
Trade prices, not retailPriced off the trading floor rather than a showroom lease — the listed number is the one a dealer pays.
Checked on our own benchOpened, inspected and verified in-house downtown before anything goes on the site.
Overnight and fully insuredSignature-required delivery, free on U.S. orders $1,000+ — or collect it at the desk on South Hill Street.
We buy across the counterSame-day wholesale offers on your watch — cash or trade credit.

Rolex Date on the desk

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Buying a Rolex Date

Two case sizes define the line: 34mm for the mainstream Date references and 26mm for ladies' variants such as ref. 6917. References in the 1500-series (1503, 15053) predate the quickset date mechanism; the 15000-series onward (15203, 15505) introduced quickset in 1977 — a meaningful usability upgrade. Metal drives price sharply: steel examples sit at the low end, two-tone Rolesor (15053, 15203) commands a premium, and solid yellow gold (15505) approaches the range ceiling. Prioritize original, unpolished cases, undamaged dials, and matching-serial bracelet. Sigma-dial and tropical-dial examples attract specialist premiums.

Generations & references

Early 1500/1501 references (1960s–70s) feature non-quickset movements. The 15000 series (1977) brought quickset date and refined cases. The line was quietly discontinued circa 2001–2003 as Rolex consolidated around the Datejust.

References in stock: 6917, 15203.

Pricing

At $4,347–$9,936, steel references offer genuine Oyster Perpetual entry pricing; solid gold examples sit near the ceiling, still well below equivalent Datejust gold market values. Current live range: $4,347 – $6,583. Prices shown are the full card price; bank-wire payment saves about 3.4%.

Model names, references and specifications are referenced from the official Rolex Newsroom (www.rolex.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.

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Buying a Rolex Date in Los Angeles

This Rolex Date stock sits on a working wholesale desk at 650 S. Hill St., in the middle of the downtown Los Angeles jewelry district — not in a boutique and not in someone else’s showcase. We own what is listed, which is why the number on the page is a trade number rather than a retail one.

Every listing carries two figures: the card price, which is the price shown, and the wire price, which takes roughly 3.4% off. If you are local you are welcome to come and see the piece on the bench before you buy — call the desk first and it will be out and ready. If you are not, it goes out overnight and fully insured.

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Buying in Los Angeles?

The desk sits at 650 S. Hill St. in the downtown jewelry district. Call ahead and the pieces you want to see will be out and ready.

Every purchase includes a complimentary MyLuxApp.com certified appraisal

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