This Rolex Date, reference 1501, is a 34mm case in Steel PVD used condition, featuring a Custom Sunset Stick dial, a Engine Turned bezel, a Painted LTHR bracelet, dated circa 1959. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Discontinued around 2001 to 2003 as Rolex consoliDated behind the Datejust, the Date now trades as the understated, wearable end of the perpetual range. Early 1500 and 1501 movements are non-quickset; the 15000 series refined the cases and added quickset date. Pricing runs $4,347 to $9,936, with steel offering honest value and gold near the ceiling. Prioritize unpolished cases and original dials. That's where the liquidity lives. Read the full Date buying guide ›
Precision built the reputation; liquidity keeps it. Rolex, a Geneva manufacture dating to 1905 under Hans Wilsdorf, gave the trade waterproof cases, self-winding movements, and the Date window. The Oyster, Perpetual, and Cyclops are recognized almost everywhere. These pieces work as a financial asset as much as a timepiece. Steel Submariners, GMT-Master IIs, and Daytonas trade above sticker, so paying by wire instead of card protects your spread. Browse all Rolex ›
Rolex · 1501
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
Rolex Date, Steel PVD, 34mm case, Custom Sunset Stick dial, Engine Turned bezel. Circa 1959. Custom / aftermarket-modified — not original factory condition.
