This Rolex Datejust, reference 69240, is a 26mm case in Steel used condition, featuring a Silver Stick dial, a Fluted bezel, a Jubilee bracelet, dated circa 1997. Priced dealer-direct and shipped fully insured.
Materials are where the price tiers live. Oystersteel anchors the entry, Rolesor in steel-gold or Everose sits in the middle, and solid gold heads the top. Layer in bezel choice and dial type and a single reference can swing hard. The 36mm is the benchmark, 41mm wears sportier, the smaller sizes skew female. Strong liquidity on current refs like the 126234. Numbers: $3,539 to $32,200. Read the full Datejust buying guide ›
Benchmark is the right word here. Since Hans Wilsdorf launched it in 1905, Rolex has defined what a mechanical watch should be, with firsts in waterproofing, self-winding, and date displays that gave it lasting credibility. Brand recognition is near-universal and the steel sports lineup holds value like few assets. Submariner, GMT-Master II, and Daytona routinely clear retail secondhand, so a wire payment and dealer-direct number put you ahead before the box even ships. Browse all Rolex ›
Rolex · 69240
Rolex Datejust, Steel, 26mm case, Silver Stick dial, Fluted bezel. Circa 1997.
