Rolex · Datejust
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Rolex Datejust, Yellow Gold, 26mm case, Blue Vignette Diamond dial, Custom Diamond bezel. Circa 1990. Custom / aftermarket-modified — not original factory condition.
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This Rolex Datejust, reference 69178, is a 26mm case in Yellow Gold used condition, featuring a Blue Vignette Diamond dial, a Custom Diamond bezel, a President bracelet, dated circa 1990. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Dating back to 1945, this was the watch that put the date in a Cyclops window and made it a Rolex signature. Today the line stretches across four case sizes and every metal Rolex offers. The 1600-series, the 16xxx 3135 era, the ladies 178xxx and 179xxx, then the 126xxx from 2016 — clear generations, clear value steps. Real numbers land between $3,539 and $32,200. Read the full Datejust buying guide ›
Benchmark is the right word here. Since Hans Wilsdorf launched it in 1905, Rolex has defined what a mechanical watch should be, with firsts in waterproofing, self-winding, and date displays that gave it lasting credibility. Brand recognition is near-universal and the steel sports lineup holds value like few assets. Submariner, GMT-Master II, and Daytona routinely clear retail secondhand, so a wire payment and dealer-direct number put you ahead before the box even ships. Browse all Rolex ›
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