This Rolex Datejust, reference 178278, is a 31mm case in Yellow Gold used condition, featuring a Custom MOP Diamond dial, a Fluted YG bezel, a President bracelet. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Start with the 36mm and most buyers stop there. It's the iconic unisex benchmark, with 26mm and 31mm below for smaller wrists and 41mm above for a sportier feel. From Oystersteel to solid gold, every tier carries a meaningful step. Current 126xxx pieces move with good liquidity; vintage refs reward originality. Box and papers matter for value. The full arc runs $3,539 to $32,200. Read the full Datejust buying guide ›
Started in 1905 by Hans Wilsdorf, Rolex remains the measure most mechanical watches get held against. The Geneva manufacture brought waterproofing, automatic winding, and date displays to the table, and the precision stuck. Recognition is universal, liquidity is strong, and steel references rarely sit. Submariner, GMT-Master II, and Daytona trade above retail on the secondary market, so dealer-direct pricing paired with a wire transfer keeps your entry number fair. Browse all Rolex ›
Rolex · 178278
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
Rolex Datejust, Yellow Gold, 31mm case, Custom MOP Diamond dial, Fluted YG bezel. Custom / aftermarket-modified — not original factory condition.
