This Rolex Datejust, reference 178274, is a 31mm case in Steel used condition, featuring a White MOP Arabic Diamond 6 & 9 dial, a Fluted bezel, a Oyster bracelet, dated circa 2005. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Back in 1945, the Datejust set the template: the first self-winding waterproof chronometer to show the date under that magnified Cyclops. Four case sizes, steel through Rolesor to solid gold, and a dial palette that runs almost endless. It sits as Rolex's most accessible and most versatile reference at once. Pricing runs $3,539 to $32,200, and the steel 36mm 126234 trades with the liquidity dealers count on. Read the full Datejust buying guide ›
Think of a Rolex as both a watch and a position you can exit. The 1905 Geneva manufacture, started by Hans Wilsdorf, pioneered waterproof cases, self-winding movements, and date functions, earning a precision reputation that runs past horology. The Oyster, Perpetual movement, and Cyclops lens need no introduction. Submariners, GMT-Master IIs, and Daytonas in steel trade above retail, which is why wire-versus-card savings change your real cost. Browse all Rolex ›
Rolex · 178274
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
Rolex Datejust, Steel, 31mm case, White MOP Arabic Diamond 6 & 9 dial, Fluted bezel. Circa 2005. Custom / aftermarket-modified — not original factory condition.
