This Rolex Datejust, reference 78279B, is a 31mm case in Steel and Yellow Gold used condition, featuring a Custom Black MOP Diamond dial, a Fluted YG bezel, a President bracelet, dated circa 1999. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Look at the generations and the value logic gets simple. 1945 set the format, the 1600s defined the 60s and 70s, the 16xxx caliber-3135 dominated the 80s and 90s, mid-2000s added the ladies 178xxx and 179xxx, and 2016 brought the current 126xxx with Syloxi hairsprings. Each era trades at its own level. Entry steel ladies to solid gold tops out the $3,539 to $32,200 range. Read the full Datejust buying guide ›
Hans Wilsdorf started this in 1905, and the Geneva manufacture has set the standard for mechanical watches ever since. Rolex pioneered waterproofing, self-winding movements, and the date display, building a name on precision and durability. The Oyster case, Perpetual movement, and Cyclops lens are known worldwide. Steel sport references like the Submariner, GMT-Master II, and Daytona trade above retail, so wire pricing puts real money back in your pocket. Browse all Rolex ›
Rolex · 78279B
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
Rolex Datejust, Steel and Yellow Gold, 31mm case, Custom Black MOP Diamond dial, Fluted YG bezel. Circa 1999. Custom / aftermarket-modified — not original factory condition.
