Rolex · Datejust
Free insured overnight shipping on orders $1,000+ — otherwise a flat $55 fully-insured shipping fee. The price shown is the full card price; bank-wire payment skips the 3.5% card-processing fee. CA ship-to is taxed at checkout; out-of-state & services exempt. Card, wire and crypto accepted.
Rolex Datejust, Yellow Gold, 26mm case, Custom Silver Diamond dial, Custom Diamond bezel. Circa 1978. Custom / aftermarket-modified — not original factory condition.
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This Rolex Datejust, reference 6917, is a 26mm case in Yellow Gold used condition, featuring a Custom Silver Diamond dial, a Custom Diamond bezel, a President bracelet, dated circa 1978. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Few Rolex references do this much work. The Datejust dresses up or runs daily, fits a 26mm wrist or a sporty 41mm, and shows up in Oystersteel, Rolesor two-tone, or solid gold. The 36mm is the classic unisex call. Add fluted versus smooth bezels and diamond-marker dials, and the spread is wide on purpose: $3,539 to $32,200. Wire beats card and saves you real money. Read the full Datejust buying guide ›
Demand has outrun supply on these for years, and that's the whole story for a buyer. Wilsdorf founded Rolex in 1905, and the Geneva house earned its standing on waterproofing, automatics, and date displays. Precision and durability made the name; the market made it an asset class. Steel sports references sell over retail every day, so dealer-direct pricing and a wire payment keep your fair trade-level number where it belongs. Browse all Rolex ›
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