This Rolex Datejust, reference 68278, is a 31mm case in Yellow Gold used condition, featuring a Custom Full Pave Diamond with Ruby markers dial, a Custom Diamond bezel, a Iced out President bracelet, dated circa 1989. This example carries custom / aftermarket diamond setting applied outside the manufacturer.
Rolex · 68278
Rolex Datejust in Yellow Gold, 31mm case, Custom Full Pave Diamond with Ruby markers dial, Custom Diamond bezel. Circa 1989. Custom / aftermarket-set piece.
Introduced in 1945, the Datejust was the first self-winding waterproof chronometer to display the date in a magnified Cyclops window — a defining Rolex innovation. Spanning four case sizes, multiple metal combinations, and an almost unlimited dial palette, it occupies a unique position as simultaneously Rolex's most accessible and most versatile reference: a dress-capable daily wearer with deep collector heritage. Read the full Datejust buying guide ›
Founded in 1905 by Hans Wilsdorf, Rolex is the benchmark by which most mechanical watches are measured. The Geneva manufacture pioneered waterproofing, self-winding movements, and date displays, earning a reputation for precision and durability that transcends horology. Today it dominates the prestige sports-watch market and functions as much as a financial asset class as a timepiece. Browse all Rolex ›
