This Rolex Datejust, reference 68279B, is a 31mm case in White Gold used condition, featuring a Champagne Diamond dial, a Fluted YG bezel, a President bracelet, dated circa 1990. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Size sets the table here. The 26mm and 31mm skew smaller and female-oriented, the 36mm is the unisex benchmark, the 41mm wears sportier on bigger wrists. Materials step from Oystersteel to two-tone Rolesor to solid gold, each tier a real price jump. Fluted, smooth, or gem-set bezels move the number too. Box and papers lift premiums, and the spread spans $3,539 to $32,200. Read the full Datejust buying guide ›
Benchmark is the right word here. Since Hans Wilsdorf launched it in 1905, Rolex has defined what a mechanical watch should be, with firsts in waterproofing, self-winding, and date displays that gave it lasting credibility. Brand recognition is near-universal and the steel sports lineup holds value like few assets. Submariner, GMT-Master II, and Daytona routinely clear retail secondhand, so a wire payment and dealer-direct number put you ahead before the box even ships. Browse all Rolex ›
Rolex · 68279B
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
Rolex Datejust, White Gold, 31mm case, Champagne Diamond dial, Fluted YG bezel. Circa 1990. Custom / aftermarket-modified — not original factory condition.
