This Rolex Datejust, reference 278274, is a 31mm case in Steel used condition, featuring a White MOP Diamond dial, a Fluted WG bezel, a Jubilee bracelet, dated circa 2022. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. It comes with its original box and papers. Priced dealer-direct and shipped fully insured.
Heritage is the whole pitch on this one. The 1945 original wrote the format, the 1600-series owned the 60s and 70s, the caliber-3135 16xxx era ran the 80s and 90s, and the current 126xxx generation arrived in 2016 with Syloxi hairsprings and updated bracelets. That arc explains the $3,539 to $32,200 range. A dress-capable daily wearer with collector depth and steady trade demand. Read the full Datejust buying guide ›
Precision built the reputation; liquidity keeps it. Rolex, a Geneva manufacture dating to 1905 under Hans Wilsdorf, gave the trade waterproof cases, self-winding movements, and the date window. The Oyster, Perpetual, and Cyclops are recognized almost everywhere. These pieces work as a financial asset as much as a timepiece. Steel Submariners, GMT-Master IIs, and Daytonas trade above sticker, so paying by wire instead of card protects your spread. Browse all Rolex ›
Rolex · 278274
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
Box & PapersRolex Datejust, Steel, 31mm case, White MOP Diamond dial, Fluted WG bezel. Circa 2022. Custom / aftermarket-modified — not original factory condition.
