This Rolex Datejust, reference JUB-ST-S-28, is a 12mm case in Steel unworn condition. Priced dealer-direct and shipped fully insured.
Few Rolex references do this much work. The Datejust dresses up or runs daily, fits a 26mm wrist or a sporty 41mm, and shows up in Oystersteel, Rolesor two-tone, or solid gold. The 36mm is the classic unisex call. Add fluted versus smooth bezels and diamond-marker dials, and the spread is wide on purpose: $3,539 to $32,200. Wire beats card and saves you real money. Read the full Datejust buying guide ›
Demand has outrun supply on these for years, and that's the whole story for a buyer. Wilsdorf founded Rolex in 1905, and the Geneva house earned its standing on waterproofing, automatics, and date displays. Precision and durability made the name; the market made it an asset class. Steel sports references sell over retail every day, so dealer-direct pricing and a wire payment keep your fair trade-level number where it belongs. Browse all Rolex ›
Rolex · JUB-ST-S-28
Rolex Datejust, Steel, 12mm case.
Ships with a MyLuxApp-certified appraisal and a free MyLuxApp account with this watch in your vault — issued by myWatchDealer.com, Authorized MyLuxApp Dealer. About the service ›
