2 on the desk · authenticated
Chanel walked into fine watchmaking in 1987 with the Première, carrying its couture aesthetic straight onto the wrist. The maison is younger than most haute horlogerie names, but it earned collector respect the hard way: in-house calibres like the Calibre 1, and the J12, which made ceramic a genuine luxury material. On the trade desk, steel and ceramic J12s move fast and hold their numbers. Wire beats card every time on these.
Buyer's note J12 holds value well in steel and ceramic; original 2000 references and diamond-set variants attract strongest collector premiums.
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Every purchase includes a complimentary MyLuxApp.com certified appraisal
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This Chanel stock sits on a working wholesale desk at 650 S. Hill St., in the middle of the downtown Los Angeles jewelry district — not in a boutique and not in someone else’s showcase. We own what is listed, which is why the number on the page is a trade number rather than a retail one.
Every listing carries two figures: the card price, which is the price shown, and the wire price, which takes roughly 3.4% off. If you are local you are welcome to come and see the piece on the bench before you buy — call the desk first and it will be out and ready. If you are not, it goes out overnight and fully insured.
More about the desk · How it ships · Selling a Chanel instead
The desk sits at 650 S. Hill St. in the downtown jewelry district. Call ahead and the pieces you want to see will be out and ready.
Every purchase includes a complimentary MyLuxApp.com certified appraisal