This Rolex Day-Date, reference 228348RBR, is a 40mm case in Yellow Gold unworn condition, featuring a White Roman dial, a Diamond YG bezel, a President bracelet, dated circa 2023. It is accompanied by its original box and papers.
Rolex · 228348RBR
Rolex Day-Date in Yellow Gold, 40mm case, White Roman dial, Diamond YG bezel. Circa 2023.
The Rolex Day-Date is the marque's apex production reference — made exclusively in 18k gold or platinum since its 1956 debut. Its twin distinctions of a fully spelled-out day display and the integrated President bracelet set it apart from every other Rolex. Universally associated with heads of state, executives, and cultural icons, it remains the definitive statement of horological prestige in the precious-metal watch category. Read the full Day-Date buying guide ›
Founded in 1905 by Hans Wilsdorf, Rolex is the benchmark by which most mechanical watches are measured. The Geneva manufacture pioneered waterproofing, self-winding movements, and date displays, earning a reputation for precision and durability that transcends horology. Today it dominates the prestige sports-watch market and functions as much as a financial asset class as a timepiece. Browse all Rolex ›