This Rolex Day-Date, reference 128238, is a 36mm case in Yellow Gold unworn condition, featuring a Custom White MOP 8+2 Diamond dial, a Fluted YG bezel, a President bracelet. This example carries custom / aftermarket diamond setting applied outside the manufacturer. Priced dealer-direct — wire transfer gets you the sharpest number.
Rolex · 128238
Rolex Day-Date in Yellow Gold, 36mm case, Custom White MOP 8+2 Diamond dial, Fluted YG bezel. Custom / aftermarket-set piece.
Modern references like the 128238, 128239, 128345, 228348 and the 40mm 218238 run the Cal. 3255 and open broader service access, while the older 1803 and 18238 pull patina collectors. Gold or platinum only, as always. We price the whole spread, $10,370 to $200,647, at trade level. A wire saves you the processing fee versus card. Liquidity stays solid whichever generation you choose. Read the full Day-Date buying guide ›
Demand has outrun supply on these for years, and that's the whole story for a buyer. Wilsdorf founded Rolex in 1905, and the Geneva house earned its standing on waterproofing, automatics, and date displays. Precision and durability made the name; the market made it an asset class. Steel sports references sell over retail every day, so dealer-direct pricing and a wire payment keep your fair trade-level number where it belongs. Browse all Rolex ›
