Rolex · Datejust
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Rolex Datejust, Steel and Rose Gold, 31mm case, Chocolate Diamond dial, Diamond RG bezel. Custom / aftermarket-modified — not original factory condition.
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This Rolex Datejust, reference 278341RBR, is a 31mm case in Steel and Rose Gold used condition, featuring a Chocolate Diamond dial, a Diamond RG bezel, a Oyster bracelet. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Start with the 36mm and most buyers stop there. It's the iconic unisex benchmark, with 26mm and 31mm below for smaller wrists and 41mm above for a sportier feel. From Oystersteel to solid gold, every tier carries a meaningful step. Current 126xxx pieces move with good liquidity; vintage refs reward originality. Box and papers matter for value. The full arc runs $3,539 to $32,200. Read the full Datejust buying guide ›
Demand has outrun supply on these for years, and that's the whole story for a buyer. Wilsdorf founded Rolex in 1905, and the Geneva house earned its standing on waterproofing, automatics, and date displays. Precision and durability made the name; the market made it an asset class. Steel sports references sell over retail every day, so dealer-direct pricing and a wire payment keep your fair trade-level number where it belongs. Browse all Rolex ›
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