Datejust 31 Quick Set Sapphire Two Tone Fluted

This Rolex Datejust, reference 68273, is a 31mm case in Steel and Yellow Gold used condition, featuring a Custom White MOP Diamond dial, a Custom Diamond bezel, a Jubilee bracelet, dated circa 1988. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.

Dating back to 1945, this was the watch that put the date in a Cyclops window and made it a Rolex signature. Today the line stretches across four case sizes and every metal Rolex offers. The 1600-series, the 16xxx 3135 era, the ladies 178xxx and 179xxx, then the 126xxx from 2016 — clear generations, clear value steps. Real numbers land between $3,539 and $32,200. Read the full Datejust buying guide ›

Few brands move like this one. Founded by Hans Wilsdorf in 1905, Rolex became the benchmark other mechanical watches answer to, with early breakthroughs in waterproofing, automatic winding, and date complications. Precision and durability carry the name. Recognition is near-universal. Supply never catches demand, and steel sports models routinely clear retail on the secondary market, which is exactly why dealer-direct numbers and wire savings matter when you buy. Browse all Rolex ›