24 on the desk · authenticated
Want the most flexible Rolex in the catalog? The Datejust earns it. From 1945, it carried the first self-winding waterproof chronometer with a magnified date, and that core idea never left. Four sizes, multiple metals, an almost unlimited dial palette. The 126234 in 36mm steel trades easily, vintage 6517s draw collectors. Pricing spans $3,539 to $32,200 — pay smart and the wire discount is yours.
References we source dealer-direct — not in our live showcase right now. Request any reference; we locate it to your spec.
Our concierge sources Rolex, Patek Philippe, Audemars Piguet and more. Tell us what you’re hunting.
Every purchase includes a complimentary MyLuxApp.com certified appraisal
Size is the first decision: 26mm and 31mm suit smaller wrists and skew female-oriented, 36mm is the iconic unisex benchmark, and 41mm targets larger wrists with a sportier proportion. Materials run from Oystersteel through Rolesor two-tone (steel/yellow gold or Everose) to solid gold — each tier carrying a meaningful price step. Bezel style (fluted, smooth, gem-set) and dial type (sunburst, motif, diamond-hour-markers) drive significant spreads within a single reference number. Current references like the 126234 (36mm steel) offer strong secondary-market liquidity. Vintage refs including the 6517 appeal to collectors chasing patina dials and early signed movements. Box and papers materially lift premiums; condition and originality are non-negotiable for value.
The 1945 original established the format. The 1600-series defined the 1960s–70s. The 16xxx caliber-3135 era dominated the 1980s–90s. Mid-2000s introduced the 178xxx/179xxx ladies references. From 2016, the current 126xxx generation brought Syloxi hairsprings, redesigned mid-cases, and updated bracelets.
References in stock: 68273, 68278, 178273, 278274-0008, 178278, 178344, 278274, 178274, 278273, 178383, 178384, 178240.
The $3,539–$32,200 spread reflects the full Datejust arc: vintage steel ladies at entry, current 36mm steel mid-market, and solid gold or factory gem-set references at the ceiling. Current live range: $7,452 – $32,200. Prices shown are the full card price; bank-wire payment saves about 3.4%.
Model names, references and specifications are referenced from the official Rolex Newsroom (www.rolex.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.
This Rolex Datejust 31mm stock sits on a working wholesale desk at 650 S. Hill St., in the middle of the downtown Los Angeles jewelry district — not in a boutique and not in someone else’s showcase. We own what is listed, which is why the number on the page is a trade number rather than a retail one.
Every listing carries two figures: the card price, which is the price shown, and the wire price, which takes roughly 3.4% off. If you are local you are welcome to come and see the piece on the bench before you buy — call the desk first and it will be out and ready. If you are not, it goes out overnight and fully insured.
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The desk sits at 650 S. Hill St. in the downtown jewelry district. Call ahead and the pieces you want to see will be out and ready.
Every purchase includes a complimentary MyLuxApp.com certified appraisal
