This Rolex Datejust, reference 278278, is a 31mm case in Yellow Gold Iced Out used condition, featuring a Full Pave dial, a Custom Diamond bezel, a Iced out President bracelet, dated circa 2020. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. It comes with its original papers. Priced dealer-direct and shipped fully insured.
Materials are where the price tiers live. Oystersteel anchors the entry, Rolesor in steel-gold or Everose sits in the middle, and solid gold heads the top. Layer in bezel choice and dial type and a single reference can swing hard. The 36mm is the benchmark, 41mm wears sportier, the smaller sizes skew female. Strong liquidity on current refs like the 126234. Numbers: $3,539 to $32,200. Read the full Datejust buying guide ›
Few brands move like this one. Founded by Hans Wilsdorf in 1905, Rolex became the benchmark other mechanical watches answer to, with early breakthroughs in waterproofing, automatic winding, and date complications. Precision and durability carry the name. Recognition is near-universal. Supply never catches demand, and steel sports models routinely clear retail on the secondary market, which is exactly why dealer-direct numbers and wire savings matter when you buy. Browse all Rolex ›
Rolex · 278278
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
PapersRolex Datejust, Yellow Gold Iced Out, 31mm case, Full Pave dial, Custom Diamond bezel. Circa 2020. Custom / aftermarket-modified — not original factory condition.
