This Rolex Datejust, reference 71963, is a 26mm case in Steel and Yellow Gold used condition, featuring a Blue Stick dial, a Smooth YG bezel, a Oyster bracelet, dated circa 2000. Priced dealer-direct — wire transfer gets you the sharpest number.
Start with the 36mm and most buyers stop there. It's the iconic unisex benchmark, with 26mm and 31mm below for smaller wrists and 41mm above for a sportier feel. From Oystersteel to solid gold, every tier carries a meaningful step. Current 126xxx pieces move with good liquidity; vintage refs reward originality. Box and papers matter for value. The full arc runs $3,539 to $32,200. Read the full Datejust buying guide ›
Demand has outrun supply on these for years, and that's the whole story for a buyer. Wilsdorf founded Rolex in 1905, and the Geneva house earned its standing on waterproofing, automatics, and date displays. Precision and durability made the name; the market made it an asset class. Steel sports references sell over retail every day, so dealer-direct pricing and a wire payment keep your fair trade-level number where it belongs. Browse all Rolex ›
Rolex · 71963
Rolex Datejust, Steel and Yellow Gold, 26mm case, Blue Stick dial, Smooth YG bezel. Circa 2000.
