This Rolex Day-Date, reference 118238, is a 36mm case in Yellow Gold used condition, featuring a Custom Champagne Diamond Bagguete dial, a Fluted YG bezel, a President bracelet, dated circa 2006. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Fluted or smooth bezels tend to retain value best, while diamond bezels with the RBR suffix and gem-set dials carry the steepest premiums. Either way, dial originality moves the number. Untouched stone, lacquer, and factory gem dials command real money. President bracelet condition counts too: end-links, clasp, and stretch. We price all of it fairly, wire saves you the card cost. Range runs $10,370 to $200,647. Read the full Day-Date buying guide ›
Demand has outrun supply on these for years, and that's the whole story for a buyer. Wilsdorf founded Rolex in 1905, and the Geneva house earned its standing on waterproofing, automatics, and date displays. Precision and durability made the name; the market made it an asset class. Steel sports references sell over retail every day, so dealer-direct pricing and a wire payment keep your fair trade-level number where it belongs. Browse all Rolex ›
Rolex · 118238
Customized — aftermarket-modified. Diamond setting or dial added outside the manufacturer; not original factory condition.
Rolex Day-Date, Yellow Gold, 36mm case, Custom Champagne Diamond Bagguete dial, Fluted YG bezel. Circa 2006. Custom / aftermarket-modified — not original factory condition.

