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Rolex Datejust 12mm — Call for price

Want the most flexible Rolex in the catalog? The Datejust earns it. From 1945, it carried the first self-winding waterproof chronometer with a magnified date, and that core idea never left. Four sizes, multiple metals, an almost unlimited dial palette. The 126234 in 36mm steel trades easily, vintage 6517s draw collectors. Pricing spans $3,539 to $32,200 — pay smart and the wire discount is yours.

Trade prices, not retailPriced off the trading floor rather than a showroom lease — the listed number is the one a dealer pays.
Checked on our own benchOpened, inspected and verified in-house downtown before anything goes on the site.
Overnight and fully insuredSignature-required delivery, free on U.S. orders $1,000+ — or collect it at the desk on South Hill Street.
We buy across the counterSame-day wholesale offers on your watch — cash or trade credit.

We can source your Rolex Datejust 12mm

This reference isn’t in our showcase right now — but sourcing is what we do. As an active Rolex dealer on the global trade network we locate specific pieces to your spec (dial, bezel, size, condition), usually within days. No obligation, dealer-direct pricing.

We reply within one business day · dealer-direct pricing

Rolex Datejust 12mm available to order

References we source dealer-direct — not in our live showcase right now. Request any reference; we locate it to your spec.

Looking for a specific reference?

Our concierge sources Rolex, Patek Philippe, Audemars Piguet and more. Tell us what you’re hunting.

Every purchase includes a complimentary MyLuxApp.com certified appraisal

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Buying a Rolex Datejust 12mm

Size is the first decision: 26mm and 31mm suit smaller wrists and skew female-oriented, 36mm is the iconic unisex benchmark, and 41mm targets larger wrists with a sportier proportion. Materials run from Oystersteel through Rolesor two-tone (steel/yellow gold or Everose) to solid gold — each tier carrying a meaningful price step. Bezel style (fluted, smooth, gem-set) and dial type (sunburst, motif, diamond-hour-markers) drive significant spreads within a single reference number. Current references like the 126234 (36mm steel) offer strong secondary-market liquidity. Vintage refs including the 6517 appeal to collectors chasing patina dials and early signed movements. Box and papers materially lift premiums; condition and originality are non-negotiable for value.

Generations & references

The 1945 original established the format. The 1600-series defined the 1960s–70s. The 16xxx caliber-3135 era dominated the 1980s–90s. Mid-2000s introduced the 178xxx/179xxx ladies references. From 2016, the current 126xxx generation brought Syloxi hairsprings, redesigned mid-cases, and updated bracelets.

Pricing

The $3,539–$32,200 spread reflects the full Datejust arc: vintage steel ladies at entry, current 36mm steel mid-market, and solid gold or factory gem-set references at the ceiling. Current live range: Call for price. Prices shown are the full card price; bank-wire payment saves about 3.4%.

Model names, references and specifications are referenced from the official Rolex Newsroom (www.rolex.com). Trademarks and product imagery rights remain with the manufacturer; product photography shown is of our own inventory.

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Buying a Rolex Datejust 12mm in Los Angeles

This Rolex Datejust 12mm stock sits on a working wholesale desk at 650 S. Hill St., in the middle of the downtown Los Angeles jewelry district — not in a boutique and not in someone else’s showcase. We own what is listed, which is why the number on the page is a trade number rather than a retail one.

Every listing carries two figures: the card price, which is the price shown, and the wire price, which takes roughly 3.4% off. If you are local you are welcome to come and see the piece on the bench before you buy — call the desk first and it will be out and ready. If you are not, it goes out overnight and fully insured.

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Buying in Los Angeles?

The desk sits at 650 S. Hill St. in the downtown jewelry district. Call ahead and the pieces you want to see will be out and ready.

Every purchase includes a complimentary MyLuxApp.com certified appraisal

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